Panasonic augments reality to bring ‘Small Camera, Epic Shots’ campaign to life

Panasonic is bringing the ‘Small Camera, Epic Shots’ campaign for its Lumix G3 to life using the latest Augmented reality tools.

The Panasonic creative puts the new camera in the hands of two professional UK photographers, including Scottish snapper David Eustace, in different locations in the USA. By downloading Aurasma (on Android or iPhone) the user can point their device at the creative, and the static image is animated allowing viewers to follow the photographer around the location.

The Lumix G3 campaign was produced by creative agency Brave and is running in the Telegraph Magazine, the Independent Magazine and the Guardian Weekend, as well as most major photography magazines and POS. For the first time, Aurasma has allowed Panasonic to overlay additional content to print advertisements, in the context of the page.

Aurasma is one of the most exciting technologies I have seen for years,” said David Bonney, advertising and sponsorship manager at Panasonic. “Photography is all about telling a story visually, and we have been able to deliver that experience to our consumers, by bringing a static image to life, and unfolding the journey behind it.”

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs