Personalised App to promote HTC ChaCha Facebook button
HTC ChaCha has launched a new personalised Facebook App, “Push It” which puts the user at the centre of its online adverts.
HTC developed the Push It app to celebrate the new ChaCha which includes a dedicated Facebook button that lets you share whatever you want, whenever you want, with just one click of a button. The Facebook hard key makes the HTC ChaCha the first device to bring this new approach to the way people use Facebook.
HTC together with it’s strategic creative consultancy agency, Fearlessly Frank, brought to life the product benefits while building engagement around people’s personal relationship with Facebook. "Push It" is designed to utilise the visual and verbal vocabulary of Facebook - the audience is inspired to “Push it” both physically and metaphorically: Go further, share more, be more daring, make more friends, stay closer, push yourself out there and don’t be Facebook shy.
Stefan Streit, HTC’s VP of Marketing and Retail, EMEA, commented, “When confronted with a button, especially a Facebook button, something inside us is compelled to push it. By focusing our communication on this button, we celebrate our new relationship with Facebook, bringing to life the HTC ChaCha product benefits, whilst building engagement around people’s relationship with Facebook. We really want to inspire our audience to "Push it” both physically and metaphorically”.