Bench partners with RA magazine
UK streetwear label Bench has partnered with global online electronic music magazine Resident Advisor (RA) to present a series of films that look at the real scenes and real stories behind dance music.
This collaboration with RA seeks to cement the brand's relationship with the dance music scene. RA and Bench will seek to showcase some of the most exceptional, undiscovered musical dynamics of different cities across the globe.
Each of the short documentaries will speak with some of the most influential figureheads in each city, uncovering the reasons why the sounds created are affecting the electronic music scene on a global level.
All of their discoveries will be shared online in the 'Real Scenes' documentaries over the next three months. The first sees the team travel to Bristol to explore how the city has flourished in recent years, discovering why this is one of the most significant electronic music outposts in the world today.
"We are so excited about Real Scenes, a project that we have been working on with our friends at Resident Advisor," said Rob Griffiths, head of product and marketing.
"We jumped at the chance of working with RA on these films as they not only sat perfectly with our continuing support of the electronic music scene but also because Resident Advisor wanted to use Real Scenes to demonstrate how creative people from different walks of life are contributing to their city's global presence".
A brand that was born out of the rave culture of the 'Madchester' scene, Bench has gone from humble beginnings to global status and music continues to influence the brand.