Tangerine PR and Juice Digital to promote apprenticeships to key business sectors
Following its Creative Break apprenticeship programme, which has just completed its first year, Tangerine PR and Juice Digital have been tasked with promote apprenticeships in other business sectors.
The programme, ‘Yes to Apprenticeships’ has been devised by Greater Manchester Chamber of Commerce, training provider Skills Solutions and Tangerine, with the aim of targeting five key business sectors.
Heather Green, director of Apprenticeships at Skills Solutions, said: “Despite an increase in individuals signing up to take part in apprenticeship programmes across the region and a renewed interest in Apprenticeships from within the media, there is still sometimes a lack of awareness or understanding of what they can really offer.
“The reality is Apprenticeships offer businesses increased longevity of service, the ability to ‘home grow’ talent and the chance to immerse an individual in the ethos of a business from day one, which together are without question beneficial to any business whatever the sector.
“So, working with Tangerine and bringing together this team of ‘champions’ we’re looking to spread the Apprenticeship message far and wide in the hope that this will empower those that have already said yes to taking on an apprentice, to encourage other organisations to make a commitment in considering offering Apprenticeships as a viable business option.”
To launch the initiative, five business champions were invited across the differing sectors targeted; Business/Finance, Automotive, Engineering/Manufacturing, Construction, and Hair Care.