Superdrug agrees 18-month partnership deal with Bounty
Parenting club Bounty has team up with retailer Superdrug for an 18-month partnership as part of its ongoing ‘Take Another Look’ campaign.
The partnership will include distribution of Bounty Sample packs in-store, access to Bounty’s membership database and advertising and sponsorship with Bounty guide, which have a combined annual circulation of 1.5 million.
The packs are currently handed out to 98% of Bounty’s new and expectant mothers.
Dan Jarvis, head of marketing for Superdrug said: “Parents are a key market for our stores, not just for baby goods but for everyday health and beauty. We’re looking forward to being able to offer expectant parents the chance to collect their Bounty packs from our stores.”
Clare Goodrham, client services director at Bounty added: “Our club interacts with members through multiple channels and is proven in its ability to drive purchase of the partners we work with. This new contract with Superdrug allows us to provide even more value to our members, reaffirming our position as the UK’s best-loved parenting club.”