Blossom Hill launches summer campaign with Pulse Group
Wine brand Blossom Hill has launched a summer campaign with marketing agency Pulse Group, which includes the company’s first Facebook app.
The ‘Enjoy a Glass on the Grass experience’ campaign is aimed at women in their twenties and thirties who enjoy having a glass of wine with their friends in the sunshine.
The campaign will run in two stages until the end of October, with in store, press and online advertising, as well as the app. The app will give users the chance to share information with their friends and with the brand, as well as allowing customers to enter a competition.
Using codes from selected rosé and white wines in the range, customers have the chance, until the end of August, to enter a prize draw using the app to win tickets to music festivals and other events. Customers can also collect codes from promotional bottles until the end of October to claim an exclusive Blossom Hill summer picnic rug.
Mike Spicer, CEO at Pulse Group, said: “Having worked with Blossom Hill for many years, we are excited to be moving into social media for this campaign to increase buzz and interaction within its customer base. This new online forum and Facebook app will give consumers the chance to engage with the brand and helps us to understand what customers want.”