Heinz salad cream campaign aims to Bring on the Zing
Heinz has launched a campaign to promote two new salad cream flavours.
Created by BD Network, the ‘Bring on the Zing’ campaign promotes the launch of its new Cucumber and Dill and Lemon and Black Pepper salad creams.
The campaign will run until August and will feature a 3D sandwich shaped handout containing recipes and a free ‘squeeze me’ sample.
The handover will be available across 114 stores, while the agency will also oversee an experiential campaign for Heinz mayonnaise, with a focus on re-engaging with consumers who have switched to rival brands, offering them a full refund should they not enjoy Heinz.