Aegon rebrands to reflect Scottish heritage
Aegon is to rebrand its UK asset management arm as Kames Capital in a move to help the business to pick up new customers.
The new name for the Edinburgh based UK asset management arm will come into use on 1 September 2011 as it tries to reflect its Scottish heritage.
Other parts of the business will keep the Aegon name.
Kames Capital will be headed by Andrew Fleming.
Sarah Russell, asset management chief executive, said: “In distinguishing our UK investment management activities under the Kames Capital brand, we will highlight our capabilities for investors in the external market.”