12 July 2011 - 8:59am | posted by | 0 comments

Sunday Sun editor delivers warning to the Rupert Murdoch empire

Sunday Sun editor delivers warning to the Rupert Murdoch empireSunday Sun editor delivers warning to the Rupert Murdoch empire

The editor of the Sunday Sun has warned Rupert Murdoch against trying to use its name for a new seven-day Sun in the wake of the News of the World’s closure.

News International is believed to be considering turning the weekday tabloid into a seven-day operation in the autumn following its decision to axe its 168-year-old flagship last weekend.

However Matt McKenzie, editor of the Trinity Mirror-owned Sunday Sun, has delivered a “hands-off” warning to the media tycoon.

The Newcastle-based title backed up the warning with a page-one strap -  placed next to a headshot of a deflated-looking Mr Murdoch.

In an inside comment piece, Matt wrote:  “This newspaper has a proud reputation of fighting on behalf of the people of the North East and Cumbria.  Our unrivalled news and sports coverage has helped us gain a reputation as a trusted brand across the region. We never act illegally and uphold the highest standards of ethics.

“We are part of the community and take our responsibilities seriously. What happened at the News of the World is totally unacceptable but it mustn’t be allowed to undermine the important job newspapers do up and down the land.

“However and whenever Rupert Murdoch decides to replace the paper he publishes for the last time today, we will be here.

“And our message is clear. There is only ONE trusted Sunday Sun – so keep your hands off.”

A spokesperson for Trinity Mirror told The Drum that the Sunday Sun title was owned by the company while the title The Sun on Sunday was registered on Companies House on Friday.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...