DeviantART hires w00t!media to grow advertising in UK
The deviantART website has appointed digital sales house w00t!media as it looks to grow its brand advertising in the UK.
The Manchester agency said it would bring "bespoke, integrated campaigns" to the art site, which attracts 44m unique visitors globally each month. It has an audience of 1.8m in the UK.
Photographers, painters, illustrators, creative directors and designers use deviantART to share their original artwork online.
Its previous advertisers have included Walt Disney Pictures, Sony, Red Bull, Dr Pepper, PS3 and Canon.
“England is currently the second largest region in the world directing traffic to deviantART, and with London generating the most unique monthly visits, the time is right to engage with an active audience in a meaningful way,” said Austen Kay, director of w00t!media.
“It’s such a visual site and the largest online community of artists and art enthusiasts, so we will focus on placing brand messages in appropriate content environments to complement the individual consumers deviantART attracts – creative, independent people who are immersed in new technology; many of whom have been around since the site launched.
"With such a loyal following, it’s important to target people sensitively.”
DeviantART previously worked with Unanimis as its digital advertising partner.