Duplo plans ‘mum-focussed’ Christmas campaign
Duplo plans to focus on mums as part of its Christmas campaign, the company revealed at its Christmas in July event.
Speaking to ToyNews, the company revealed that its Christmas marketing campaign will be ‘mum-focussed’, with adverts running on channels such as ITV and Sky Living.
Claire Dorrington, brand manager, said: "Duplo will be implementing a heavyweight TV campaign throughout November which will actively seek to target mums.
"Christmas is a key selling period for Lego Duplo and as such it is crucial that we achieve widespread exposure for the brand, both above and below the line, at this time of year."