Betfair hires Bwin marketer for emerging markets role
Betfair Group has appointed Matt Robinson as emerging markets director at it looks to grow its international appeal.
Robinson joins from fellow online betting company Bwin.party Digital Entertainment, where he was central marketing director.
Before that he spent six years at 888.com, where he held roles including UK & Ireland territory director, offline marketing director and VP of brand marketing.
In his new post Robinson will "provide direction" across product management, marketing, brand management and sales and distribution in new territories.
"Matt will play a vital role within the commercial function as we aim to position Betfair for entry into new countries and territories around the world," said Niall Wass, Betfair's chief commercial officer.