Bristol Zoo launches Wow! Gorilla campaign

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By The Drum Team, Editorial

July 10, 2011 | 2 min read

Bristol Zoo has launched a campaign to promote its 175th birthday celebrations by placing a selection of life-sized gorilla sculptures throughout the city’s harbourside area.

The sculptures were sailed around the harbour aboard three boats before being displayed.

Sixty, unique ‘Wow! Gorillas’ sculptures will now appear all over the streets and parks of Bristol for 10 weeks.

Each of the 60 sculptures has been sponsored by organisations, businesses and charities from across the region, and decorated in their own unique style by talented local artists.

“This summer is Bristol Zoo’s 175thbirthday and we wanted to celebrate this milestone with the whole of Bristol and beyond,” said Dr Bryan Carroll, director of Bristol Zoo.

“As well as showcasing the wealth of creative talent the city has to offer, this public exhibition will attract tourists to Bristol, while encouraging Bristolians to be tourists in their own city. The trail also aims to engender civic pride, stimulate the local economy and create a fun event for everyone to enjoy. Not only this, but they will raise valuable funds for two very worthy causes - gorilla conservation and Wallace and Gromit’s Grand Appeal.”

Following display, the gorillas will be sold at auction for charity.

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