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By The Drum Team, Editorial

July 5, 2011 | 1 min read

Train operator First TransPennine Express has launched a new TV ad in the north of England and Scotland to promote its ticket offers.

The animated ad has been created by 20:20 and is narrated by the Manchester-born actor Max Beesley.

The campaign will also include radio, press and online activity. Media buying is being handled by MEC Manchester.

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