New Look launches ‘NL Daily’ and daily Facebook offers with TBG Digital
New Look has added to its social media standing with ‘NL Daily’ fashion social networking site and daily Facebook offers.
The Facebook daily offers come in partnership with global marketing and technology firm TBG Digital, using a direct response application.
Simon Mansell, chief executive of TBG Digital said the system allows retailers to their audience while avoiding paying fees to third party companies like GroupOn.
He added: “Facebook advertising is an obvious avenue to explore for retailers as it allows you to target niche audiences at scale. Our new Daily Deals product allows clients to display daily offers on their Facebook page without paying Groupon any commission.”