Yogberries hires Souter for new store PR
Frozen yoghurt firm Yogberries has appointed Souter PR to help with the launch of its new store.
Founded by partners Sarah Bradley and Matthew Agass, Hale-based Yogberries wants to create a buzz about the opening of its second store in Wilmslow, Cheshire.
Souter account director Kate Pearson said: "Kate Pearson said of the win: “Yogberries is a young and exciting business, with lots of PR potential. We have some fun PR tactics planned, which we’re confident will get this new brand noticed.”