Robin Grant, managing director of social media agency We Are Social, has commented on the launch of Google’s new social media project, Google+, , suggesting that it could be 'a winner'.
The product includes photo sharing, messaging, comments and a video chat feature.
Grant (pictured) said: “Google is clearly betting the farm on this one – after months of denying any such product was in development, they’ve made a massive global splash about the launch of Google+.
“They’re out to not only eat Facebook’s lunch, but Skype’s, Twitter’s and Foursquare’s too. It’s not clear how it’s all going to work in practice, what features are yet to be released, or how good it’s going to be, but there’s no going back from this.
“Whether users will go to the effort of creating ‘circles’, the products one unique feature, and whether Google can persuade Twitter to allow early adopters to import their social graph from their Twitter accounts in order to give the product critical mass are the two main early signs we’re watching out for. If I had to, I’d bet that Google’s got a winner on its hands here.
“Google is also treating using privacy concerns extremely seriously, after the debacle of its ongoing lawsuit over the launch of Google Buzz.
“Privacy and making data available to advertisers are two sides of the same coin, and it remains to be seen what Google will be offering to brands, but you can be sure if it’s linked to search data then it’s going to be very valuable indeed.”