Lowcostholidays.com launching first ever TV campaign with MPG Media Contacts
Lowcostholidays.com is launching its first ever TV advertising campaign to create more brand awareness and visibility.
The advert, which was planned, created and launched in-house by MGP Media Contacts, airs from the end of June to the end of July. It features ‘Smiley’, lowcostholiday’s icon on holiday with customers.
Paul Evans, CEO of the Low Cost Travel Group, said: “We are excited to launch our first ever television advertising campaign with Smiley highlighting our wide product offering. This campaign reinforces our position as a growing brand. We have exciting plans for the future and our new TV ads alongside our continuing European roll-out and UK office move reinforce our commitment to continued growth.”
Paul Frampton, managing director of MPG Media Contacts said: “As we move towards providing the full spectrum of marketing services this campaign further exemplifies our efforts to solve all our clients’ problems under one roof. We have not only delivered a media plan but our content team have shot and created an engaging ad campaign. We’re proud to be delivering a first for our client in this way and know this will achieve fantastic results.”