£7.6 million Cycle West project launches website

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By The Drum Team, Editorial

June 27, 2011 | 2 min read

Cycle West, a £7.6 million project that aims to promote cycle tourism on both sides of the English Channel, has launched a website.

The project involves 17 partners from the English counties of Cornwall, Devon and Dorset and the French regions Normandy and Brittany, plus shipping lines Brittany Ferries and Condor Ferries.

Weymouth and Portland Borough Council has stated that there are plans to promote the initiative at next year’s Olympic sailing regatta, expected to draw 60,000 visitors a day to the area.

“We want to demonstrate that there’s a lot more to Weymouth, Portland and Dorset than just nice countryside and beaches, we’ve got great activity tourism potential and that’s why this project is so brilliant,” explained Jacqui Gisborne, regeneration and tourism officer at the Council.

The website includes tourist information on the areas included in the initiative, as well as three specific itineraries that cycle tourists can follow.

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