Domino's Pizza to sponsor Simon Cowell's new quiz show Red or Black?
Domino’s Pizza is to sponsor Simon Cowell’s new TV game show, Red or Black?, which is being created by ITV Studios and Syco.
The series, which will air on ITV1 this autumn, will be presented by Ant and Dec, offering eight people the chance to walk away with £1m.
The sponsorship package for the series, negotiated by ITV Commercial and Arena Media, will include broadcast, online, interactive mobile and off-air activation.
Simon Wallis, sales and marketing director at Domino’s, commented: “After our fantastic success with landmark shows such as The Simpson’s and Britain’s Got Talent, we are delighted to be sponsoring Red or Black – the most eagerly anticipated TV event of the year. With its fast-paced, edge of your seat format, we know that viewers are going to be glued to their screens and while they’re deciding Red or Black at home, we want them to be tucking in to a Domino’s Pizza. The home is our point of sale so unmissable TV events such as Red or Black create an ideal time for a product, such as pizza, that’s made for sharing – and because we deliver, there’s no need to miss a minute of the action.”
Simon Daglish, director of multi-platforms & partnerships at ITV added: “'Red or Black is a hotly anticipated show for ITV and we are delighted to be working with a key partner in Domino's. This partnership has allowed ITV to work alongside Domino's and develop a multiplatform solution that will help deliver their marketing objectives across a range of touch points with the consumer. This collaboration is a great example of how ITV wants to work with its customers in the future.”
Big Communications, the retained creative agency for Domino’s, will create the sponsorship idents for the series.