Thomson’s new advert takes aim at easy-Jet
Thomson Holiday’s new ‘there’s no comparison’ campaign focuses on what makes it different to competitors.
The company, owned by TUI, released the advert a week after easy-Jet launched an advert stating that its holidays cost less than those of Thomson and Thomas Cook.
The ad, which launched today in the Metro (left), states ‘Some companies think they can copy our holidays for less. Let's set the record straight’ before making a bullet point list of marketing messages, including that 75% of Thomson holidays aren’t available anywhere else.
Jeremy Ellis, head of marketing at Tui, said: “This campaign for Thomson is a direct reflection of Tui UK’s business strategy to invest in distinctive product, that the rest of the market is unable to copy and which will drive higher margins.”