Dream

Ad of the Day: Dreams - Wake Up

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By The Drum Team, Editorial

June 24, 2011 | 2 min read

Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.

New life continues to be breathed into a very neglected sector of advertising by this excellent campaign for Dreams by Rainey Kelly. It's beautifully photographed but let's give special mention to the music. Adapting a Bob Marley song is a brave move but this really works, partly because the original is actually pretty risible and this version is a lot more soulful. Nicely done.

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