McDonalds experiential campaign to tour 21 UK cities to promote new wraps range
A five-week experiential campaign has been launched by McDonalds to promote its Deli Choices range Wraps.
The ‘Too Tasty to Put Down Tour’ tour by The Marketing Store will feature professional street artists showcasing their talents, while also daring the public to get involved with activities such as juggling, baksetball shots, using just one hand.
The tour will include 21 cities, beginning today (Wednesday 22 June) in Leicester Square, London.
McDonalds has launched the range of wraps in a bid to meet consumer demand for more variety from its menu, with a number of digital activities set to support the experiential tour which is being filmed and posted on YouTube.
Alistair Macrow, vice president of marketing for McDonald’s UK commented: “Introducing the new Wraps range is the next step in the expansion of our menu. In order to meet the changing demands and desires of our customers, over the last four years we’ve added more choice than ever before – from the lattes and cappuccinos in our Rainforest Alliance coffee range, to fruit bags with our Happy Meals, and by offering tasty new products that are easy to eat on the go, we aim to give customers another reason to consider McDonald’s as their lunchtime destination.”
A number of online games will feature on the dedicated YouTube site, while menu boards and in-store communications will also highlight the campaign.