Lakeland appoints PRWD to support e-commerce platform
Manchester based PRWD has been appointed by kitchenware company Lakeland to support its website, which went live in spring.
During the development of the site, designed by AWA, PRWD tested the product to improve the experience and identify problems before launch.
Paul Rouke, head of usability at PRWD, said: “Lakeland are one of those retailers who recognise the importance of using user testing to gain invaluable insights from current and potential customers, especially when embarking on such a big project.”
“We were very proud to be tasked with delivering these insights, and as with everyone involved we are delighted with the user experience that the new Lakeland website provides visitors.
“It has certainly elevated Lakeland’s e-commerce platform into one of the market leaders from my retail experience.”