Label PR has been hired by Manchester based Castlefield Clinic spa and beauty enhancement provider to celebrate its 20th anniversary by strengthening its online presence.
Business consultants Rejuvenate, who have been working with the Clinic, appointed the lifestyle PR agency for the campaign, which stars ex-Atomic Kitten star Jennie Frost.
In the campaign, Frost, who hosts TV show Snog Marry Avoid, poses in the style of iconic picture of Marilyn Monroe and Twiggy.
Lee Bloor, founder of Label PR, said: "The brief was to appeal to a younger demographic and Jennie Frost was the perfect ambassador. She's a local girl with a huge fan base, and her resemblance to the iconic images is uncanny."
Label PR will release the images and a viral behind the scenes video next week, when they will be available on the Clinic’s Facebook, Twitter and YouTube pages.
Anna-Louise Gilhooley, managing director of Rejuvenate, said: "We were looking for a fresh and creative PR agency to launch the latest addition to the Castlefield Clinic portfolio, The Castlefield Clinic Spa.
“Label PR proved to be innovative, current, and above all, entrepreneurial - a perfect match for Rejuvenate and our client".