TV marketing body Thinkbox appoints MacGillivray as marketing director
Thinkbox, the marketing body for commercial TV in the UK, has announced that Andrew MacGillivray, its current head of content, has been appointed marketing director.
MacGillivray will have responsibility for Thinkbox’s marketing team and will take a seat on the Thinkbox board.
MacGillivray joined Thinkbox as content editor when it launched in 2005 with a pivotal role in the Thinkbox Experience, a landmark industry event which brought the major UK broadcasters together for the first time.
Prior to joining Thinkbox MacGillivray worked at Sponsorvision, where clients included BT, Cadbury, Kraft Jacobs Suchard, News International, npower, Pepsi, and Powergen. He was part of the team behind the sponsorship by Cadbury of Coronation Street.
TV has increased its share of the total UK advertising for the last three years in succession to reach 26.9% in 2010 (source: Advertising Association), a total of £4.3 billion.
Thinkbox launched its first ever TV advertising campaign in 2009 promoting the effectiveness of TV advertising. Its latest campaign – featuring Harvey the dog – was voted Ad of the Year by ITV viewers.
MacGillivray takes over as marketing director from Lindsey Clay, who was made Thinkbox’s Managing Director earlier this year.
Thinkbox also recently announced that Neil Mortensen, the current Research Director at Opera OMG, has been appointed Research and planning director. He joins the organisation in July.
Thinbox's shareholders include Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV.