Brilliant Media wins Manchester College campaign
Brilliant Media has won The Manchester College media account for its recruitment drive this year.
The agency's Manchester office won the account after a competitive pitch and the campaign activity will roll out throughout the summer.
The main campaign will target school leaders with online media and outdoor advertising around key youth hangouts in Manchester city centre
There will also be additional activity aimed at adult learners and marketing the college's apprenticeships.
Leigh Herbert, account manager at Brilliant, said: "We put audience insight at the heart of the planning process to deliver a more targeted and relevant campaign with techniques that will provide a new level of measurement."