East Coast campaign featuring Vic Reeves and Rory Bremner promotes service improvements
East Cost trainlines has begun a marketing campaign to promote its new timetable and customer services improvement, featuring comedians Vic Reeves and Rory Bremner.
The campaign is running across TV, posters, online, email, trade and other media, also features employees of the company, and aims to highlight improved services such as complimentary food and drinks in First Class.
Created by AMV BBDO, the campaign is running across the ITV network, (London, Tyne Tees, Yorkshire and Scotland), Channel 4 and Channel 5, as well as online and outdoor, with posters also appearing a key stations, as well as in trade press.
Rob Payne, head of marketing for East Coast explained: "The new 'Welcome To' campaign has been launched to support and communicate the epic changes at East Coast which see the launch of the biggest timetable change and customer service improvements the flagship rail route has seen in a generation.
"The idea behind 'Welcome to East Coast' is to demonstrate that a journey with East Coast is one of the best ways a traveller can spend their time. That in a world where travel can often be problematic and a hassle, an East Coast journey is a very different experience - more comfortable, more friendly,more productive and with great views along the route.
"The campaign is about introducing East Coast in a way that positions the service not just as a means to an end, but almost as a destination itself,” he added.