Pate appointed as head of marketing for Manchester City FC
Manchester City FC has appointed Julian Pate as head of marketing for the club.
Pate, who was previously client partner at AKQA and has been acting as a consultant to Manchester digital firm Great Fridays, has been tasked with developing strategic marketing initiatives as part of the club’s commercial and brand strategy.
Pate said: “I feel privileged to be part of a Club which regards digital innovation as a core component to its marketing and communications disciplines. The Club’s ambitions, coupled with recent success on the pitch, make the journey ahead truly exciting.”
Ian Cafferky, chief brand and commercial officer for Manchester City FC, added: “It’s great to have Julian on board heading up our marketing team as part of the Club’s digital expansion. The digital experience he brings with him will be a real asset to the Club as we continue to push the innovation boundaries.”
Pate is expected to focus on the use of digital marketing in his new role and has already played a role in the club’s augmented reality membership card scheme.