Vibe unveils ‘Orvia’ branding
Macclesfield based Vibe has unveiled its new identity, website and marketing collateral for the Business Venture Group – ‘Orvia’.
This new name, a mixture of two latin words for source/starting point, accompanies a new logo and illustrative dog as David O’Hearns, Vibe’s Creative Director, explained: “We wanted the new brand to have a fine balance between being professional and corporate whilst having a friendly and humourous side to it. The brand needed to talk to both SME and Blue Chip organisations - we developed an illustrative style for the brand and created a lead character to help support our message 'your best friend in business'.”
O’hearns added: “The name needed to be unique and simple and not descriptive as they wanted to break away from the mold and allow the business to develop into new areas, both in their offerings and locations.
“Business Venture Group’s brand was looking tired, both as a name and as an identity. Their communications (across their website, leaflets, brochures, advertising and environments) were not reflecting the service offerings, the people and the organisation as a whole. A new direction and brand identity was required to help modernise and re-position them as one of the leaders in Business Support Services.”