New Laura Ashley website developed
A new website for home furnishing and womenswear retailer Laura Ashley has been developed.
Created by Blueleaf, the new website saw the agency work alongside Laura Ashley and Webcredible to reskin the existing site, while also working with the Venda ecommerce system in order to create new templates.
Rob Smith, digital director of Blueleaf explained: “The previous website felt quite ‘old’ – it was cluttered and difficult to navigate around. Laura Ashley were looking for a fresher, cleaner and simpler look.”
The agency will continue to work on improvements which will be updated constantly to offer customers a better online experience. This will include changing the product structure to the group products by colour.