Banrock Station unveils new packaging design
Constellation Wines’ eco-friendly brand Banrock Station has unveiled a new packaging design for its UK and European markets.
Following research of 400 consumers in the UK and Denmark, Constellation Wine found a need to change the packaging in order to show the quality of the product.
The new design of the Australian wine labels aims to emphasise this quality, while creating brand recognition and including the environmental message Banrock Station.
Clare Griffiths, Vice President of European Marketing for Constellation Wines, says: “We are continually reviewing our brands packaging to ensure it continues to meet the needs of our target consumers.
“We’ve used consumer insight from Wine Nation, the largest study of its kind into the wine lives of UK consumers, coupled with extensive consumer research in the UK and Europe to ensure Banrock Station has the strongest packaging solution that reflects its ‘good earth, fine wine’ proposition and supports the brand’s environmental work.”