FA hires Raw for grassroots football brief
The Football Association has appointed Salford studio Raw to create a range of marketing and communications training tools for grassroots leagues and clubs.
The online-based tools, including a range of animated videos, will give the country's 1,100 leagues and 37,500 clubs advice on how to find sponsorship opportunities and raise their profile in the local community.
Darren Bernstein, county FA business support manager, said: "Raw understood our brief very clearly and presented us with a visual style that grassroots volunteers and members of the National League system clubs alike could really take ownership of and, most importantly, use to effectively market their clubs."
Raw picked up the brief after a three-way pitch at Wembley Stadium. The agency's managing director, Steve Taylor, said: "The opportunity to work with The FA on this project is something that we are really looking forward to.
"Following on from our previous work with Liverpool Football Club’s Community Department and an ongoing project with the Premier League, we are very pleased to be creating a football campaign with such positive messages for the volunteers who contribute so much to the game.”