24 May 2011 - 7:58am | posted by | 3 comments

Study finds 22 year old's court 50 times more friends than those in their 50s

Study finds 22 year old's court 50 times more friends than those in their 50sStudy finds 22 year old's court 50 times more friends than those in

A study of the online relationships of those in their twenties and fifties has uncovered a generation chasm in which the former courted, on average, 50 times the number of online relationships.

Intersperience, a consumer research group, found that the average 22 year old now counts some 1,000 online social connections, a number which tailed off dramatically for those in their fifties, who could only manage around 50 connections.

Identifying a clear link between peoples age and the number of online friends they would have the researchers found that people aged 13 to 16 had an average of 450 friends on social sites, a figure which fell to between 100 and 200 for those in their thirties and 50 and 100 for those in their forties.

Paul Hudson, Intersperience’s chief executive, said: “Our research underlines fundamental changes taking place in British society as a result of finally entering the digital age. Half of the UK population are on Facebook now and the explosion in social networking activity is blurring lines. In a social media context, a ‘friend’ means something different to a 20 year old than to a 50 year old.”

 

Comments

Anonymous (not verified)
24 May 2011 - 10:41
Anonymous's picture

Should we really take any notice of a story which is based on erroneous arithmetic. 1000 "friends" (don't make me laugh) is only 20 times more than 50 real friends.

So, the headline and first paragraph are wrong. Apart from that, it's great.

0
0
24 May 2011 - 11:48
patrickmilne's picture

Perhaps the word 'friend' has been redefined. I don't have 1000 people that I could class as "a person whom one knows, likes, and trusts"

0
0
2 Apr 2012 - 11:33
ChrisBartram's picture

Sorry, this article seems a little garbled. The arithmetic is wrong, and "courting" friends - does anyone actually say that? I think the key here is that "Friend" is a word that Facebook uses to label a connection to another person on the site, but that doesn't mean that all of these connections are real friends in the users' eyes.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...