22 May 2011 - 4:48am | posted by | 0 comments

Curtains go up at Apple stores! What don't they want us to see?

Curtains go up at Apple stores! What don't they want us to see?Curtains go up at Apple stores! What don't they want us to see?

Ten years after Apple's first smash-hit store opened, is Steve Jobs and bis buddy, Brit Jony Ive, planning a birthday facelift for the world's favourite tech shops?

Many employees were asked to work an overnight shift that began when the doors closed on Saturday night, according to Boy Genius Report. 

Employees had to "lock cell phones in the main office" and "sign an NDA with Apple," the blog reported. The NDA is a nondisclosure agreement. 

According to the 9to5Mac blog, the Apple Store makeover has been led by Jobs and Brit Jony Ive, the company's senior vice president for industrial design. Despite earlier reports that he was keen to base himself in the old country, he's obviously not going home to the UK this week 

The in-store changes are said to include new personalised product set-up areas, "beefed-up displays" and iPads with prices and technical specs next to the Macs and "i" products on sale. The blog AppleInsider, meanwhile, has been saying that the stores are receiving dozens of iPads that employees will use to help customers. "Everyone working on any given day could be equipped with an iPad, perhaps in place of an iPod touch-based EasyPay terminal, which Apple stores switched to in 2009," said the blog. 

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