22 May 2011 - 4:48am | posted by | 0 comments

Curtains go up at Apple stores! What don't they want us to see?

Curtains go up at Apple stores! What don't they want us to see?Curtains go up at Apple stores! What don't they want us to see?

Ten years after Apple's first smash-hit store opened, is Steve Jobs and bis buddy, Brit Jony Ive, planning a birthday facelift for the world's favourite tech shops?

Many employees were asked to work an overnight shift that began when the doors closed on Saturday night, according to Boy Genius Report. 

Employees had to "lock cell phones in the main office" and "sign an NDA with Apple," the blog reported. The NDA is a nondisclosure agreement. 

According to the 9to5Mac blog, the Apple Store makeover has been led by Jobs and Brit Jony Ive, the company's senior vice president for industrial design. Despite earlier reports that he was keen to base himself in the old country, he's obviously not going home to the UK this week 

The in-store changes are said to include new personalised product set-up areas, "beefed-up displays" and iPads with prices and technical specs next to the Macs and "i" products on sale. The blog AppleInsider, meanwhile, has been saying that the stores are receiving dozens of iPads that employees will use to help customers. "Everyone working on any given day could be equipped with an iPad, perhaps in place of an iPod touch-based EasyPay terminal, which Apple stores switched to in 2009," said the blog. 

Don't miss out... Get your Advertising news by email

See all specialist newsletters

13 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...