Eden Shopping Centre tasks Turn Key with 14 month campaign
Eden Shopping Centre is to roll out a 14-month consumer engagement campaign following the appointment of Turn Key.
Following a three-way-pitch, the Leeds agency will work with the Eden Shopping Centre with the task of helping it become ‘one of the most exciting retail and leisure locations in the UK’.
The integrated campaign will use advertising, direct marketing and digital and will be overseen by Niamh Crowley, marketing manager for Eden.
Turn Key also works with other retail destinations such as Victoria Quarter in Leeds, Met Quarter in Liverpool, The Exchange in Nottingham and fashion brands Thomas Sabo, N Peal and Cadeaux.