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By The Drum Team, Editorial

May 9, 2011 | 1 min read

Watch the new TV ads from cosmetics brand Barry M.

The ads show a collection of girls in everyday situations talking about what they love about Barry M products. They also feature a guest appearance (in the background of the coffee shop) of the eponymous Barry M himself.

The three ads will run on Channel 4, E4, ITV2, Sky Living, MTV and E! from this month. They will also be used as part of sponsorship of Tea Viva and 4Music Sunday.

Barry M's managing director, Dean Mero, said: "Seeing Barry in one of the adverts is exciting and brings together both the classic and contemporary elements of the brand.”

The creative concept was developed by Barry M's own team, with Gloss handling the production.

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