We Are Pure unveils designs for Pervoe Reshenie shops
Nottingham-based brand design agency We Are Pure has helped Russian health and beauty manufacturers Pervoe Reshenie launch a range of new stores.
Called ‘Organic Shop’, the four new outlets re situated across Moscow and offer customers a choice of organic health and beauty products from Pervoe Reshenie’s own ranges, as well as lines from other brands in the sector.
We Are Pure was responsible for all design work for the stores, creating the store concept, logo, interiors, packaging, staff uniforms and gift boxes.
We Are Pure owner and creative partner David Rogers said of the new Organic Shop stores: “The challenge for this project was to fully immerse ourselves into a completely different retail market with a new set of consumer expectations.
“The organic concept is a fairly new one to Russian shoppers and, whereas the UK consumer likes the association with nature and the creation of softness through brand and packaging design, the Russian market wants a sense of luxury.
“We had to create the required premium feel, but still emphasise the organic nature of the products. This was achieved via the bold black and green colour scheme that runs through the interior, logo and staff uniforms, coupled with the use of natural imagery on the POS, on light boxes throughout the store and in the marketing video playing on screens.”