News

Land Rover launches Defender press campaign

Land Rover has launched a new press campaign to promote the 'adventurousness' of its Defender model

Created by RKCR/Y&R, the ad is made up of a collage of passport stamps designed to show that the Defender is capable of tackling many different environments.

RKCR/Y&R chairman Mark Roalfe said: "It’s an iconic ad than only a brand as iconic as Land Rover could do."

The ad is running now in targeted media.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff