Land Rover launches Defender press campaign
Land Rover has launched a new press campaign to promote the 'adventurousness' of its Defender model
Created by RKCR/Y&R, the ad is made up of a collage of passport stamps designed to show that the Defender is capable of tackling many different environments.
RKCR/Y&R chairman Mark Roalfe said: "It’s an iconic ad than only a brand as iconic as Land Rover could do."
The ad is running now in targeted media.