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Land Rover launches Defender press campaign

Land Rover has launched a new press campaign to promote the 'adventurousness' of its Defender model

Created by RKCR/Y&R, the ad is made up of a collage of passport stamps designed to show that the Defender is capable of tackling many different environments.

RKCR/Y&R chairman Mark Roalfe said: "It’s an iconic ad than only a brand as iconic as Land Rover could do."

The ad is running now in targeted media.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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