5 May 2011 - 4:23pm | posted by | 4 comments

Land Rover launches Defender press campaign

Land Rover launches Defender press campaignLand Rover launches Defender press campaign
Land Rover launches Defender press campaign

Land Rover has launched a new press campaign to promote the 'adventurousness' of its Defender model

Created by RKCR/Y&R, the ad is made up of a collage of passport stamps designed to show that the Defender is capable of tackling many different environments.

RKCR/Y&R chairman Mark Roalfe said: "It’s an iconic ad than only a brand as iconic as Land Rover could do."

The ad is running now in targeted media.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

Comments

Anonymous (not verified)
5 May 2011 - 17:47
Anonymous's picture

"It’s an iconic ad" Brilliant all the shit ads I have done in a rush will be going in my book and I will call them iconic

0
0
Anonymous (not verified)
5 May 2011 - 21:24
Anonymous's picture

Why is the Chairman commenting on a double page spread? Feeling insecure? Nothing else to shout about?

I like the ad by the way. The passport stamp thing has been done a few times, but I've not seen this particular iteration.

0
0
5 May 2011 - 22:10
david_milligancroft's picture

Brilliantly simple. Could see it working online, animation, outdoor, promo (collect stamps), dm, viral (where's the land rover today?)... A proper integrated idea.

0
0
Anonymous (not verified)
6 May 2011 - 10:38
Anonymous's picture

Good that the ads are running in 'targeted media' and not The Sewing Times or Tropical Fish weekly...

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...