Five ways Twitter could improve tonight's election coverage
Jono Marcus from Lucre gives us five suggestions on how Twitter could be used to improve tonight's coverage of local election results and the AV referendum.
Jono Marcus, group director of social marketing and online strategy at Lucre, gives us five suggestions on how Twitter could be used to improve tonight's results coverage.
- Twitter users able to add TV station branded Twitter ribbon to their profile photo to show their for YES or NO campaign.
- An app to turn twitter buzz about AV into a graphic that indicates which side is ahead in the race over the course of the day
- Produce a “rate the YES/NO pundit app” to gauge users’ reactions in real-time to TV coverage of spokespeople for and against AV
- TV stations promote catchy hashtags (eg. #AVwars) and promote discussion of them via tweets from their presenters and commentators
- TV station could produce comic online videos to show a vision of Britain in 2030 with and without AV – but done for comic effect without a political bias
Your turn now. How could social media play its part?