National Tyres hires Brilliant to develop digital strategy
Tyre and autocare specialists National Tyres has appointed Brilliant Media to develop digital strategies to drive footfall and call volume to its network of 215 local branches.
The digital support will be the first time that the UK’s largest independent tyre and autocare specialist has ventured beyond traditional media, with marketing director Michael Bourne explaining: “For many years National has relied solely on the strength of its brand and its established above-the-line media activity to drive online volume.”
He continued: ”With Brilliant’s undisputable expertise and strategic guidance, we aim to substantially increase awareness of the National brand amongst an online audience that is increasingly moving away from traditional forms of media.”