WD-40 extends cleaning campaign
WD40 has continued its marketing campaign to promote its use as a cleaning product, beginning with a focus on the Royal Wedding and the Spring Bank Holiday.
The 11-week print campaign, created by Waggledance, will be supported by a six-week radio campaign on TalkSport.
The TalkSport campaign has begun with an initial two week promotion highlighting the Royal Wedding and Bank Holiday taking place next week.
The print campaign will roll out across national print and online newspaper titles as well as classic car, angling and boating magazines to promote the message that WD-40 also cleans and aims to educate potential customers of its uses.
Connect PR will complement the campaign with activity to drive the cleaning message with targets such as Golf and cricket players, motorbike owners and DIY owners who can use the product for general tool cleaning.