Mercedes Crescenti opens events company
The bosses behind production company Mercedes Crescenti TV have revealed plans to expand into the events industry.
Producers Mercedes Crescenti and Ben Swift and business partners Susie Bell and Mike Jennings are opening their own "high-end" events company called So Beautiful.
The new business will officially launch on 7 May with a charity ball at the Lowry Hotel in Manchester compered by Crissy Rock, the comedienne from ITV1 hit Benidorm.
Guests at the 'Beautiful Ball', held in aid of the Children's Adventure Farm Trust, will be given the VIP treatment - welcomed by paparazzi photographers and interviewed by Inside Out presenter Jacey Normand and actor Chris Hannon on the red carpet.
Mercedes Crescenti said she was making the move into events because it is an area clients have asked about "for some time".
She said: "When Susie and Mike came to us with a plan for a high-end events company, we jumped at the chance to collaborate with them.
“The Beautiful Ball is our way of launching the company in style whilst also giving something back to an amazing charity."