Watch Big's TV ad for Domino's Reggae Reggae Pizza
Domino's is launching a TV ad created by Big Communications to promote its new Reggae Reggae Pizza. Watch it here.
The 20-second spot features Levi Roots, the musician-turned-entrepreneur who tamed the BBC's Dragons' Den with his Reggae Reggae Sauce recipe.
Roots is shown relaxing on a Caribbean beach with a Domino's customer, before it is revealed that the scene is not quite as idylic as it appears.
The ad was written by creative team Craig Buzzel and Richard Davis and directed by BAFTA winner David C Kerr though the TV Production Office.
Simon Wallis, sales and marketing director at Domino's Pizza, said: "With such a well known sauce as Reggae Reggae and Levi’s larger than life, vibrant personality behind it, we’re sure it is going to be well received by both pizza lovers and Reggae Reggae sauce fans alike.”