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By The Drum Team, Editorial

April 12, 2011 | 1 min read

Shane Meadows has directed Britvic’s soft drinks brand Robinsons most recent TV ad, promoting the launch of Robinsons Double Concentrate.

Meadows, the director and screenwriter behind This is England and Dead Man’s Shoes, worked with Bartle Bogle Hegarty creatives Matt Doman and Ian Heartfield on the ad which illustrates the value for money of the double concentrate by following a group of children around as they offer squash to random strangers.

Also working on the ad, which uses the strapline ‘A lot from a drop’, were production company Warp Films, BBH TV producer Glenn Paton, producer Mark Herbert, editor Dave Webb at Final Cut and photographer Dean Rogers.

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