New-look CBBC website launches
The BBC has relaunched its children's website CBBC with a new design and overhauled functionality.
In a blog post on the BBC website, portfolio and product manager Phil Buckley revealed that the corporation has been drip-feeding new functionality onto the site since January instead of making massive changes at once.
He said this was to avoid "tears" and a repeat of the Cbeebies website relaunch in 2007, when young children and parents struggled to take to its new look.
Though even stage managing the release was not without its pitfalls, according to Buckley: "Releasing these sections one by one has led us to at times some very lumpy user-journeys. Children will have seen new functionality on some sections before others, animations and noises coming and going, and as each section has been released it has moved to the new BBC masthead which is shorter than our old one."
After gradually replacing the navigation and shape of the pages since the turn of the year, the new visual design was finally layered over the top yesterday.
Explaining why the site needed to be relaunched, Buckley wrote: "The feedback we got from children was that while they loved our content, they couldn't find a lot of it. So we have concentrated on unlocking this content by making it easier to find, and when children have finished enjoying a game or a something creative, suggesting something that they might like equally as much Or Even More."