Church End Brewery turns to a bad rabbit for Easter ale
An Easter campaign to promote Church End Brewery dark ale features a less than friendly bunny rabbit.
The dark ale, Bad Rabbit, is the latest special edition from the brewery, with the campaign by Rees Bradley Hepburn featuring a rabbit that it a vandal, a thief and an arsonist.
Said someone from RBH in explaining the rationale behind the rabbit: “If he dishes out eggs, it's only to distract you while he nicks your wallet, makes off with your plasma screen and does something unspeakable on your daffodils.”