Video: Princes Square launches kaleidoscopic campaign
Princes Square shopping centre in Glasgow has launched a new ad campaign featuring kaleidoscopes created by products in its stores.
The creative, produced by The Big Picture, is designed "to enhance Princes Square's contemporary luxury positioning".
Media activity will centre around TV ads running on the last week of each month backed by a digital push and tactical press and outdoor executions.
The campaign runs through until October, at which point Princes Square will relaunch ready for Christmas after undergoing a major refurbishment.