ITN latest to launch Royal Wedding app
ITN Productions is the latest media company to jump on the Royal Wedding bandwagon by launching its own Prince William and Kate Middleton iPhone and Android app.
The video app, designed to support ITN's Royal Wedding Channel on YouTube, will provide news and other features in the run up to the big day on 29 April.
For the moment it is only available on the GetJar app store, but it will be released onto the Android Market Place in a week's time.
Scores of brands are cashing in on the build-up to the Royal Wedding. The Mirror launched an app, Hovis and Nestle have designed special packaging and Freeview is running an ad campaign.
Sadly the best brand tie-in was an April Fool, courtesy of BMW.