5 April 2011 - 7:21am | posted by | 0 comments

Sky Sports agrees 195 million deal for coverage of The Football League

Sky Sports agrees £195 million deal for coverage of The Football LeagueSky Sports agrees £195 million deal for coverage of The Football

Sky Sports has agreed a £195 million deal with the Football League to broadcast live matches for the next three years, beginning next season.

The agreement is less than the current deal that the League has with Sky and the BBC, worth £264 million, with the League’s chairman Greg Clarke describing the current climate in which negotiations took place as ‘challenging’.

The BBC will end its coverage of the Football League from this season, having said that it was unable to make a competitive bid for the live rights, which will now see Sky Sports broadcast 75 matches lives, including the play-offs and finals from all the leagues, as well as 15 Carling Cup matches, the semi-final and the final. The Johnstone’s Paint Trophy final will also be broadcast by Sky as well as match highlights.

The contact to broadcast free-to-air highlights have yet to be finalised.

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